The business environment around us is constantly changing. Organizations have to either adapt or fade away.
Let’s take a look at Burger King for example. Once ranked number two on the list of top fast foodc hains now finds itself number 5 on the list of top 15 according to Business Insider (Source).
In 2012, the top 15 fast food chains ranked in the nation had a combined $115 bullion in sales. It may sound like this is a good thing for Burger King with sales of $8.4 billion and 7,231 locations right? The fact that they are loosing market share to Wendy’s, Starbucks and Subway is reason for concern. Additionally they have Taco Bell in the number 6 spot nipping at their heels. So what has Burger King done? This month they find...
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Need guidance on how to secure a business loan? Install a surveillance system? Negotiate a lease for your office? These are a few examples of the types of posts you’ll find in the SBAC blog. Our goal is to share information designed to help members effectively manage and grow their businesses.
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Cathy Cain-Blank
President
CC Marketing and Communications
e-mail: cathyc@ccmarketing-communications.com
Direct: 847-482-0999
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If you listen in on business conversations you will hear lots of talk about breaking even. “What is the break even on that project?” “Will we break even on that investment?”
Who went into business to break even?
The conversations have been about break even so that business leaders know the minimum level of sales that needs to be achieved so that there won’t be a loss for the day, week, month, year, project, etc.
Here is a simple formula to calculate the Break Even Rate in Sales
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Too many business owners are entirely focused on how to get new clients, customers or patients for free, or almost free. Instead, they should be investing in new customer acquisition based on the value or worth each new customer would bring to their business.
In other words, stop thinking...