Legalize A-Frame Signs

Signs of Change: Legalize A-Frames

A-Frame or sandwich signs are significant and inexpensive marketing tools for small and local businesses. Small businesses with limited retail frontage need extra exposure and rely on A-frame signs in front of their storefronts to draw consumers inside. However, there is presently no system to permit these signs and business owners using them run the risk of receiving fines. The City of Chicago could generate additional revenue by implementing a permitting system, allowing for responsible placement of A-frame signs, and charging a reasonable annual fee. Increased commercial activity also increases sales tax revenue for the City.

In a study produced by The New York State Small Business Development Center What’s Your Sign, the NYSSBDC concludes that on-premise signs are the most effective for attracting consumers, particularly for impulse consumers. Impulse consumer make up for anywhere from 13-35% of sale depending on the type of store. Given how affordable and the flexibility offered by A-frame signs this can become one of the most effective marketing tools for small businesses in all neighborhoods around Chicagoland.


Groups Supporting Legalizing A-frame Signs:

Chicago Leadership Alliance *Lincoln Park Chamber of Commerce * Lincoln Square – Ravenswood Chamber of Commerce * Belmont-Central Chamber of Commerce *Edgewater Chamber of Commerce * Wicker Park & Bucktown Chamber of Commerce * NAWBO Chicago * Business Partners, the Chamber for Uptown * IJ Clinic on Entrepreneurship* West Town Chicago Chamber of Commerce * Jewish B2B * Illinois Sign Association * International Sign Association * Andersonville Chamber of Commerce * * Lakeview Chamber of Commerce * Logan Square Chamber of Commerce * Uptown United * Lakeview East Chamber of Commerce * Roscoe Village Chamber of Commerce * Rogers Park Business Alliance * Austin Chamber of Commerce * Hyde Park Chamber of Commerce * Greater Roseland Chamber of Commerce * Norwood Park Chamber of Commerce & Industry * Mt. Greenwood Chamber of Commerce * Jefferson Park Chamber of Commerce * Little Village Chamber of Commerce * West Ridge Chamber of Commerce * West Garfield Park Renaissance Corporation