SoLoMo: What Small Businesses Need to Know about This Digital Marketing Imperative


SoLoMo: What Small Businesses Need to Know about This Digital Marketing Imperative


By: Yana Nirshberg, Managing Partner and Marketing Director, Paradigm Next

In this digital age, customers no longer want to wait for information about small businesses. They want the information when they need it. They want it now. To stay up to date with the market trends and surpass competition, it is imperative that small businesses embrace SoLoMo, in other words, Social, Local, and Mobile marketing.

SoLoMo is a comprehensive marketing approach that offers opportunities to retailers, marketers and consumers. Outlined below, it defines a complete and polished digital marketing strategy.

  • So=Social: Social media is used to rapidly reach customers. In a recent study, marketers found that consumers look to third party resources rather than the brands themselves for information. Statistically, 62% of all online shoppers read product-related comments from friends on Facebook and 75% of these shoppers click through to the retailer’s site.
  • Lo=Local: Optimization tools such as geotags are used to help customers get the most localized information wherever they are. Currently, 65 million Americans use mobile or location based services. The proportion of smartphone owners using location-based services has grown almost 35% in less than a year to 74% in February of 2012.
  • Mo=Mobile: Today’s consumer is largely defined by their mobility. People have the ability to check for updated information at any point in the day, through iPhone, iPads, laptops, and even glasses (like Google glasses)! There is no reason why business information cannot be updated when and where there is Internet access. Furthermore, 82% of smartphone owners said they always have their phones with them when they are in-store.

Through SoLoMo, consumers feel more connected and loyal to brands, largely due to the exceptional customer experience they are provided from small businesses. SoLoMo benefits small business owners by not only increasing revenue and sales, but by truly transforming consumer behaviors.

ParadigmNext is a leader in SoLoMo strategies for both small and large local business in Chicagoland. Contact ParadigmNext today to find out how they develop and implement this strategy to improve small businesses.

As a marketing and publishing expert, Yana Nirshberg lives and breathes innovation. Her record of serial entrepreneurship and professionalism have lead her to the cutting edge of marketing strategy and techniques. Yana represents an entirely new school of thought, one that believes in the value of perfectly created and well distributed content. yana@paradigmnext.com or ParadigmNext