5 Common Business Mistakes to Avoid in 2012


By: Dave Baney, Founder 55 Questions

It is refreshing to look into a new year with high ambitions, a clean slate, and a proactive attitude towards everything you are hoping to accomplish within the next 12 months. Often times people look to their mentors, industry leaders, or other influential people to mimic the positive characteristics they demonstrate. This is a great way to make strides towards your goals, however it’s only half of the story.

So what’s the other half? Mistakes. Whether they are yours, your mentor’s, or even mistakes common to people in general, learning from them rather than making them can protect you from the setbacks they are sure to bring about.

Review the following five common mistakes and let them help you on your way to a great 2012:

1. Not focusing on your biggest asset: your employees. You’re probably well aware that your team of employees can make a significant impact on the success of your business, but do your actions align? Are you setting expectations in 2012 to help them perform their job even better and reach their career goals?

2. Not setting personal goals. You have set goals for the company and you are helping your employees reach their goals (see #1), but what about your goals? Where do you want to be in a year? Five years? Do you have an advisory team helping you reach your goals?

3. Not spending time for reflection. For most people, “reflect” is a buzz word in December and January but falls by the wayside in the months to follow. What would happen if your business didn’t just set goals in January but they spent time reflecting and tweaking methods, strategy, and goals throughout the year? What if your New Year’s resolutions became a lifestyle rather than just an annual event?

4. Avoiding new marketing mediums. By ignoring the changes in technology and discrediting the marketing opportunities they bring about you are decreasing the number of potential clients relationships you could develop. It is important to make analyzing your marketing mediums a regular practice to ensure you are meeting your target market exactly where they are.

5. Forgetting to delegate. It is easy to get overwhelmed by all of the things thrown your way on any given day. Rather than trying to tackle them all by yourself, delegate what you can to your team. This will free up your time so you can focus on managing and growing the business.

What other mistakes are you learning from this year? How are they affecting your goals for 2012? Let’s make 2012 a year where the resolutions don’t fade away but rather they define our approach for the entire year!

About Dave Baney
Dave Baney brings over 30 years of Fortune 500 management and leadership experience to growing businesses nationwide through 55 Questions’ tools and processes. Known for crisp execution, marketing insight and thoughtful direction, he is now a trusted advisor for CEOs.

To learn more about Dave Baney and 55 Questions, visit: http://www.55questions.com/about-55-questions