6 Big Business Mistakes I Made and What I Learned
By: Jan Marino, High Gain Companies, Inc., Personal Branding & Career Management Coach
#1 – I was born an entrepreneur. I turned my back on that fact for most of my career. It was too scary and unpredictable. I settled for corporate America and a â€œsure thingâ€. What a mistake! After four lay-offs and two firings, I FINALLY got the message.
#2 – Wanting all the answers. I used that as an excuse for not moving forward and getting serious about my business. If Iâ€™d waited for perfection, Iâ€™d still be putting together a business plan I never followed.
#3 – Waiting for the right business idea/service to launch the business. Iâ€™m learning the hard way that small businesses must be extremely flexible. For example, eight years ago when I started my business I zeroed in on one service-business — coaching. What I didnâ€™t realize is that I was only a handful of people on earth who knew or cared about business coaching. Iâ€™m always on the bleeding edge of newnessâ€¦. and Iâ€™m an early adopter. Most people arenâ€™t. Iâ€™ve learned that your customer dictates what the product isâ€¦. you fill their needs and youâ€™re in business.
#4 – Giving stuff away free. I beg youâ€¦. DONâ€™T DO IT! Your inner voice may say â€œIâ€™ll give this service at no charge so I can get the service into the marketplace.â€ If you donâ€™t put value on your workâ€¦ believe me, no one else will either. Especially if youâ€™re selling services. Youâ€™re providing something that will help someone better themselves or their business and make moneyâ€¦.itâ€™s valuable!
#5 – Talking too much. Really successful business people listen way more than they talk. I had to learn to shut up and hear what prospects were telling me. They told me they needed help with website development, business development, hiring good employeesâ€¦ I offer all these services now and weâ€™re all much happier.
#6 – Thinking I wasnâ€™t smart enough. What a stupid idea! Iâ€™m smarter than 87% of the people I meetâ€¦ on some subjects. This one mistake has cost me time and money. Iâ€™m smart enough to author a best-selling book and start three successful companies.
These mistakes have taught me the biggest learn of all about business. You canâ€™t wait for things to happen. You must make it happen. Especially in todayâ€™s marketplaceâ€¦ Do somethingâ€¦even if itâ€™s wrong. Be disruptive the status quo. Our customers want better service and servicesâ€¦ give it to them!
Jan Marino is a social media and reinvention expert. She is also the author of â€œTake Back Your Careerâ€. She understands the two key concepts that successful organizations have adopted in todayâ€™s market: personal branding and listening for client needs. Jan is also a keynote speaker and has appeared regularly on TV and radio. Sheâ€™s worked with hundreds of clients including McDonaldâ€™s, The Northern Trust, Walt Disney Co., and Bank of America. Jan began her career as a receptionist and worked her way up to become a senior executive in the telecommunications and financial services industries. Contact Jan: firstname.lastname@example.org.