Six Online Branding Tips for Small Businesses
By: Jan Marino, High Gain Companies, Inc., Personal Branding & Career Management Coach
- Create an easy-to-understand marketing message that tells your clients whatâ€™s â€œin it for themâ€. Clearly explain the benefits of doing business with you.
Consistently spread your message through at least three online channels: LinkedIn, Twitter, blogging, Facebook are some of your choices. Post something at least once a week. Providing your customers with tips on how to increase productivity or save money works well because youâ€™re providing value and itâ€™s not a hard sell. Talk about trends you see in your industry and become a resource for clients.
Choose someone in your organization who knows your business and writes well to be your social media guru. Look for someone on your team who is close to your customers and understands relationship building.
Your best advertisement is a happy customer. Ask for testimonials and share them with your prospects.
Use loads of photos in your online campaignâ€¦.pictures of your products, team, customers, etc. You can also use stock photos depicting your industry.
Make your online branding interesting and fun to read. People like to be entertained as well as educated. Show the human side of you and your business.
Jan Marino is a social media and reinvention expert. She is also the author of â€œTake Back Your Careerâ€. She understands the two key concepts that successful organizations have adopted in todayâ€™s market: personal branding and listening for client needs. Jan is also a keynote speaker and has appeared regularly on TV and radio. Sheâ€™s worked with hundreds of clients including McDonaldâ€™s, The Northern Trust, Walt Disney Co., and Bank of America. Jan began her career as a receptionist and worked her way up to become a senior executive in the telecommunications and financial services industries. Contact Jan: email@example.com.