SBAC Member Lunch – Moraine Valley Community College

From: Tue, 12/17/2013 - 10:30 am to Tue, 12/17/2013 - 01:00 pm
Location: Moraine Valley Community College - Building M Moraine Room 3 9000 W. College Pkwy. Palos Hills, Illinois 60465

The SBAC, Moraine Valley College and area business associations including small business owners will provide an educational panel discussion including networking and a luncheon.

RSVP is required for this event. Please click here to RSVP. The payment link will close by 9:00am the day before the event. 

Speaker:  Eddie Wilson

“Branding Your Business:  The Secret to Selling Your Brand”

Sometimes, you only get one chance to make an impression. Cut through the clutter to make it count! Here are three ways to achieve that:

Make it emotional. 
Why should people care about what you have to say? Grab them with something they can relate to. Benefits sell ideas, not facts. 

Keep it short.
Like — really short. I’m talking no more than 10 to 12 words, ideally less. Remember, you don’t have much time. 

Use numbers.
Numbers convey specificity. Look around your Headlines with numbers dominate our world. 

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.

The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.

Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.  Eddie Wilson worked with Pepsi and Buffalo
Wild Wings, learn how he can help your business.