SBAC & Tribeca Flashpoint Academy’s “Making the Most of Email Marketing”

From: Thu, 10/09/2014 - 11:00 pm to Fri, 10/10/2014 - 01:00 am
Location: Tribeca Flashpoint Media Arts Academy - 28 North Clark Street, 5th Floor Chicago, IL 60602

Despite being one of the oldest forms of online communication, email is still the leading way to directly interact with your customer base and audience. Having a proper grasp of email marketing allows you to customize messages and develop specific content based on your customer’s needs, which can help to draw in more business and keep audiences engaged and informed.  Join Digital Professional Institute and the Small Business Advocacy Council as they welcome Jason Abrams, the director of marketing for Rightsize Facility Performance, who will discuss how to utilize the powerful tool of email marketing.

Topics Include:

  • Differentiating between types of marketing emails and how to use them for developing a comprehensive email marketing strategy
  • Utilizing best practices when creating and growing email distribution lists
  • Executing optimized email campaigns for customer segmentation, metrics, analytics, and testing
    Creating engaging and compelling emails for your customers 

To RSVP for this event, please email Jake Zine