Despite being one of the oldest forms of online communication, email is still the leading way to directly interact with your customer base and audience. Having a proper grasp of email marketing allows you to customize messages and develop specific content based on your customerâ€™s needs, which can help to draw in more business and keep audiences engaged and informed. Join Digital Professional Institute and the Small Business Advocacy Council as they welcome Jason Abrams, the director of marketing for Rightsize Facility Performance, who will discuss how to utilize the powerful tool of email marketing.
- Differentiating between types of marketing emails and how to use them for developing a comprehensive email marketing strategy
- Utilizing best practices when creating and growing email distribution lists
- Executing optimized email campaigns for customer segmentation, metrics, analytics, and testing
Creating engaging and compelling emails for your customers
To RSVP for this event, please email Jake Zine.