A-Frame or sandwich signs are significant and inexpensive marketing tools for small and local businesses. Small businesses with limited retail frontage need extra exposure and rely on A-frame signs in front of their storefronts to draw consumers inside. However, there is presently no system to permit these signs and business owners using them run the risk of receiving fines. The City of Chicago could generate additional revenue by implementing a permitting system, allowing for responsible placement of A-frame signs, and charging a reasonable annual fee. Increased commercial activity also increases sales tax revenue for the City.
To help streamline the process, provide certainty for small business owners and keep the sidewalks safe for pedestrians, the SBAC and a robust coalition of organizations worked with Ald. Scott Waguespack on a draft ordinance, currently awaiting further action in City Council.
A-Frame Sandwich Board Signs Are Illegal In Chicago? They Shouldn’t Be, Aldermen Say [Block Club Chicago]
‘No-brainer’ to legalize sidewalk signs: alderman [Chicago Sun-Times]