Over the past two decades, the internet has changed the way consumers communicate, access information, and participate in the economy. Just as consumer behavior is evolving, technology is creating new opportunities and challenges by changing the way businesses engage with customers.
Net neutrality is the principle that consumers who use the internet should be able to access the content and applications they want, without their internet service provider (ISP) (e.g., Comcast, AT&T, Verizon, etc.) blocking, slowing down, or redirecting internet traffic, or extracting rents by prioritizing some sites or applications over others.
For businesses that use the internet to reach, interact, and transact with customers, the presence of strong net neutrality rules ensures that businesses don’t have worry about a customer’s ISP blocking or slowing the customer access to the businesses’ site, favoring competing businesses or requiring businesses pay expensive fees to avoid degradation or slow page loads.
The SBAC is part of a nationwide coalition, spanning across industry, focused on maintaining a level playing field for small businesses on the internet. The FEC voted to repeal net neutrality rules in December, but the advocacy efforts continue to overturn the FEC’s decision.
SBAC & Net Neutrality Coalition Letter to the FCC