Op2mize, LLC announced today that Paul Fishbein and Aaron Paris have become Principals in the company. Both Fishbein and Paris respectively have a distinguished and wide-ranging track record of industry success. When their 60-plus years of combined experience is coupled with Op2mize’s other accomplished professionals, the result is a comprehensive services capability across virtually every type of real estate industry asset class. For Op2mize, it is the first of several pivotal initiatives that will help to propel the firm’s growth in the coming months.

“The timing is right to grow the firm and take advantage of the recovering real estate market,” said Geoffrey Kasselman, SIOR, LEED AP, who will continue as the President and CEO of Op2mize. The company will focus on providing enhanced transaction, advisory and consulting services “in a multitude of dynamic combinations” according to Kasselman. Such services include traditional brokerage services for industrial, office and mission-critical clients; technology and innovation consulting; and sustainability best practices in all facets of operational energy-efficiency. “We are focused on achieving greater value for our clients at a lower total cost of occupancy or property ownership. Individual metrics such as rent or debt service can no longer be the focal point,” noted Kasselman.

About Op2mize: Op2mize, LLC provides comprehensive transaction and advisory services to property owners and space users by combining traditional real estate fundamentals with proven innovation and sustainability strategies. Through this unprecedented bundle of service offerings Op2mize consistently optimizes client-centric value in conjunction with other measures of project success. Op2mize is an EnergyStar Partner, a Cisco Registered Partner, a Realcomm Technology Council Advisor, and a DQI Trailblazer, with active memberships in USGBC, SIOR, AIRE, and SBAC. For more information about the Op2mize platform of Sustainable Intelligenceâ„¢, please visit www.op2mize.com.