Premier Advocate Spotlight: Michael Reddy

Michael Reddy

Welcome our new Premier Advocate!

Michael Reddy serves as president of Digital Authority Partners (DAP), a full-service digital agency that brings next-gen digital transformation solutions to clients.

Prior to his role at DAP, Michael worked with Fortune 100 companies in a variety of leadership positions across product management and website analytics. His expertise spans media mix modeling, statistical modeling, testing & learning, process improvement, loyalty program management, and website analytics.

Michael received his bachelor’s degree in management, marketing, and finance from Krannert School of Management at Purdue University. Outside of the office, he is an avid aviation aficionado and can be found in the air or spending time with his dog, Louie.

To learn more about Digital Authority please contact Michael at