Tag Archives: Bob Maxman

One More Degree


 

For a free business coaching session, click on the image.Can you keep pushing with one more degree of strength or endure one minute more of hard, focused work?

You sure can, and that one degree can make a world of difference. Improving by a single degree can be exactly what you need to explode your business and really accelerate your profits.

You might be on the verge of incredible success and profits, but unaware of it, so push it one more degree. Success often comes down to just that one, little bit more.

There are a number of things you can do to push your business just one more degree in order to be successful and really get what you want. Can you:

• add just a little more value to what your company already offers?
• answer your customers’ calls or emails a little quicker?
• deliver your product or service a little faster?
• donate a little more each week to a good cause?
• help or be nice to just one person each day of the week?

Make a commitment to yourself to start pushing one more degree—in your business, in your relationships, and in every area of your life. You will be amazed at the difference that it makes across the board. The return on every extra degree is incredible.

The small improvements you make will improve your business and bottom line, but most importantly, they’ll improve your life.

Bob Maxman is a former executive in the consulting industry and has served as Project Manager, Department Manager, Regional Manager, and President of professional service organizations. He has served as President, COO, Program Manager and Management Consultant for organizations across the US and overseas. Contact Bob directly at: bobmaxman@rjmaxman.com.

Do You Make This Mistake With Your Marketing?


 

For a free business coaching session, click on the image.Too many business owners are entirely focused on how to get new clients, customers or patients for free, or almost free. Instead, they should be investing in new customer acquisition based on the value or worth each new customer would bring to their business.

In other words, stop thinking about how you can save money on marketing for your business and start asking yourself how you can do more, and even spend more, to get more customers.

Have I “lost my marbles”?!

No, hear me out. Almost every business person I know, especially with the advent of the internet, is looking for the cheap, easy way to get more business. But believe me; getting new customers is not easy and generally, is not cheap. One of the biggest mistakes a business owner makes is not appreciating and valuing the true cost of getting a new client or customer.

How Much Should You Spend On Your Marketing?

My answer: As much as you can.

Seriously, you should spend as much as possible on your marketing, as long as you are getting a positive ROI – Return on Your Investment. This means by necessity, you need: to know your average long-term net revenue per customer; be able to measure and track response to any and all of your marketing and be willing to test different kinds of media, in attracting more customers to your business.

Shift from thinking of marketing as an expense, to seeing it as an investment.

The more you can invest in your marketing the more stable and fast growing your business will be. You will leave your competition thinking you are crazy, blowing through an inheritance of money or more likely, just wondering how you’ve managed to “blow them out of the water”.

Bob Maxman is a former executive in the consulting industry and has served as Project Manager, Department Manager, Regional Manager, and President of professional service organizations. He has served as President, COO, Program Manager and Management Consultant for organizations across the US and overseas. Contact Bob directly at: bobmaxman@rjmaxman.com.

Why You, The Business Owner, Needs To Have “Thick Skin”


 

For a free business coaching session, click on the image.As an entrepreneur, I’m pretty certain you’ve gotten your share of criticism. Some of it may be warranted, but a lot of it should probably be ignored. That can be difficult to do. It’s imperative, however, that you, as a business owner and entrepreneur, become immune to criticism.

If you want to be successful and really grow your business and boost your profits, you simply cannot need the approval from others about how you operate your business, or more importantly, how you market your business.

Some entrepreneurs let criticism cloud their judgments, and worse, alter the way they do business. They’re afraid of what others think of them and are also afraid of failure. While most folks don’t want to fail, and no entrepreneur sets out to fail, it happens. Accept it, learn from it, then move on. Don’t be afraid of failure, and don’t let a fear of what other people will think or say if you do fail stand in your way.

There’s no shortage of opinions. We all have them. Lots of ’em. There are a lot of people with no qualms about sharing their opinions, too. Let me tell you something: There’s only one opinion in the world that counts when it comes to running your business—your paying customer’s. The folks who are giving you money are the ones who truly count. What they say really does matter, and that’s who you should be listening to.

Develop a two-step filter. First, determine if the person offering the criticism is an expert. Next, ask yourself if it’s someone who you trust and value. If neither, ignore the comment and move forward.

Bob Maxman is a former executive in the consulting industry and has served as Project Manager, Department Manager, Regional Manager, and President of professional service organizations. He has served as President, COO, Program Manager and Management Consultant for organizations across the US and overseas. Contact Bob directly at: bobmaxman@rjmaxman.com.