Tag Archives: branding

What Business Courage Looks Like


It takes more courage than ever to be in business today.  How do I know that?  Because I own a small business and I have to be brave every day.  Some days, just getting out of bed is the bravest thing to do.  When I started my business seven years ago, I had panic attacks because I was SO scared of failing.  I wasted so much precious time worrying about stuff I had no control over that I made myself sick.  In an effort to save you from making the same mistakes, here are some trail trips to help you become brave and sane as well:

  • Believing in yourself and the services you offer takes discipline and discipline requires mega courage.   When you start losing faith in yourself, call one of your supporters and ask for a pep talk…..if you don’t have supporters, develop them NOW.
  • Get plenty of physical exercise.  I walk five miles a day.  Walks keep me fit and smart.  Exercise keeps your brain fresh.  There’s nothing worse than a stale brain.  You’ll need to keep your ideas flowing and moving your body around does that for you.   
  • Surround yourself with people who compliment your skills.  I’m not a detail person…hate ‘em.  However, I need someone to take care of things like billing and databases.  That’s where my husband comes in.  He’s very detail focused so between the two of us, we have a well-balanced person business who’s a snappy dresser!
  • Discover and develop your story about why your company and service is unique in the marketplace.  This is your story and you want to tell it every time someone asks about your company.  Make your story interesting, short and fun.
  • Stay in touch with your clients.  Send them pertinent articles about their industry, recommend them to others, become a resource and help make them more successful.

Jan Marino is a social media and reinvention expert. She is also the author of “Take Back Your Career”. She understands the two key concepts that successful organizations have adopted in today’s market: personal branding and listening for client needs. Jan is also a keynote speaker and has appeared regularly on TV and radio. She’s worked with hundreds of clients including McDonald’s, The Northern Trust, Walt Disney Co., and Bank of America. Jan began her career as a receptionist and worked her way up to become a senior executive in the telecommunications and financial services industries. Contact Jan: jan.highgainco@gmail.com.

6 Big Business Mistakes I Made and What I Learned


#1 – I was born an entrepreneur. I turned my back on that fact for most of my career. It was too scary and unpredictable. I settled for corporate America and a “sure thing”.  What a mistake! After four lay-offs and two firings, I FINALLY got the message. 

#2 – Wanting all the answers. I used that as an excuse for not moving forward and getting serious about my business. If I’d waited for perfection, I’d still be putting together a business plan I never followed.

#3 – Waiting for the right business idea/service to launch the business. I’m learning the hard way that small businesses must be extremely flexible. For example, eight years ago when I started my business I zeroed in on one service-business — coaching. What I didn’t realize is that I was only a handful of people on earth who knew or cared about business coaching. I’m always on the bleeding edge of newness…. and I’m an early adopter. Most people aren’t. I’ve learned that your customer dictates what the product is…. you fill their needs and you’re in business.

#4 – Giving stuff away free. I beg you…. DON’T DO IT! Your inner voice may say “I’ll give this service at no charge so I can get the service into the marketplace.” If you don’t put value on your work… believe me, no one else will either. Especially if you’re selling services. You’re providing something that will help someone better themselves or their business and make money….it’s valuable!

#5  – Talking too much. Really successful business people listen way more than they talk. I had to learn to shut up and hear what prospects were telling me. They told me they needed help with website development, business development, hiring good employees… I offer all these services now and we’re all much happier.

#6 – Thinking I wasn’t smart enough. What a stupid idea! I’m smarter than 87% of the people I meet… on some subjects. This one mistake has cost me time and money. I’m smart enough to author a best-selling book and start three successful companies. 

These mistakes have taught me the biggest learn of all about business. You can’t wait for things to happen. You must make it happen. Especially in today’s marketplace… Do something…even if it’s wrong. Be disruptive the status quo. Our customers want better service and services… give it to them!

Jan Marino is a social media and reinvention expert. She is also the author of “Take Back Your Career”. She understands the two key concepts that successful organizations have adopted in today’s market: personal branding and listening for client needs. Jan is also a keynote speaker and has appeared regularly on TV and radio. She’s worked with hundreds of clients including McDonald’s, The Northern Trust, Walt Disney Co., and Bank of America. Jan began her career as a receptionist and worked her way up to become a senior executive in the telecommunications and financial services industries. Contact Jan: jan.highgainco@gmail.com.

6 Big Business Mistakes I Made and What I Learned


#1 – I was born an entrepreneur. I turned my back on that fact for most of my career. It was too scary and unpredictable. I settled for corporate America and a “sure thing”.  What a mistake! After four lay-offs and two firings, I FINALLY got the message. 

#2 – Wanting all the answers. I used that as an excuse for not moving forward and getting serious about my business. If I’d waited for perfection, I’d still be putting together a business plan I never followed.

#3 – Waiting for the right business idea/service to launch the business. I’m learning the hard way that small businesses must be extremely flexible. For example, eight years ago when I started my business I zeroed in on one service-business — coaching. What I didn’t realize is that I was only a handful of people on earth who knew or cared about business coaching. I’m always on the bleeding edge of newness…. and I’m an early adopter. Most people aren’t. I’ve learned that your customer dictates what the product is…. you fill their needs and you’re in business.

#4 – Giving stuff away free. I beg you…. DON’T DO IT! Your inner voice may say “I’ll give this service at no charge so I can get the service into the marketplace.” If you don’t put value on your work… believe me, no one else will either. Especially if you’re selling services. You’re providing something that will help someone better themselves or their business and make money….it’s valuable!

#5  – Talking too much. Really successful business people listen way more than they talk. I had to learn to shut up and hear what prospects were telling me. They told me they needed help with website development, business development, hiring good employees… I offer all these services now and we’re all much happier.

#6 – Thinking I wasn’t smart enough. What a stupid idea! I’m smarter than 87% of the people I meet… on some subjects. This one mistake has cost me time and money. I’m smart enough to author a best-selling book and start three successful companies. 

These mistakes have taught me the biggest learn of all about business. You can’t wait for things to happen. You must make it happen. Especially in today’s marketplace… Do something…even if it’s wrong. Be disruptive the status quo. Our customers want better service and services… give it to them!

Jan Marino is a social media and reinvention expert. She is also the author of “Take Back Your Career”. She understands the two key concepts that successful organizations have adopted in today’s market: personal branding and listening for client needs. Jan is also a keynote speaker and has appeared regularly on TV and radio. She’s worked with hundreds of clients including McDonald’s, The Northern Trust, Walt Disney Co., and Bank of America. Jan began her career as a receptionist and worked her way up to become a senior executive in the telecommunications and financial services industries. Contact Jan: jan.highgainco@gmail.com.

6 Big Business Mistakes I Made and What I Learned


#1 – I was born an entrepreneur. I turned my back on that fact for most of my career. It was too scary and unpredictable. I settled for corporate America and a “sure thing”. What a mistake! After four lay-offs and two firings, I FINALLY got the message.

#2 – Wanting all the answers. I used that as an excuse for not moving forward and getting serious about my business. If I’d waited for perfection, I’d still be putting together a business plan I never followed.

#3 – Waiting for the right business idea/service to launch the business. I’m learning the hard way that small businesses must be extremely flexible. For example, eight years ago when I started my business I zeroed in on one service-business — coaching. What I didn’t realize is that I was only a handful of people on earth who knew or cared about business coaching. I’m always on the bleeding edge of newness…. and I’m an early adopter. Most people aren’t. I’ve learned that your customer dictates what the product is…. you fill their needs and you’re in business.

#4 – Giving stuff away free. I beg you…. DON’T DO IT! Your inner voice may say “I’ll give this service at no charge so I can get the service into the marketplace.” If you don’t put value on your work… believe me, no one else will either. Especially if you’re selling services. You’re providing something that will help someone better themselves or their business and make money….it’s valuable!

#5 – Talking too much. Really successful business people listen way more than they talk. I had to learn to shut up and hear what prospects were telling me. They told me they needed help with website development, business development, hiring good employees… I offer all these services now and we’re all much happier.

#6 – Thinking I wasn’t smart enough. What a stupid idea! I’m smarter than 87% of the people I meet… on some subjects. This one mistake has cost me time and money. I’m smart enough to author a best-selling book and start three successful companies.

These mistakes have taught me the biggest learn of all about business. You can’t wait for things to happen. You must make it happen. Especially in today’s marketplace… Do something…even if it’s wrong. Be disruptive the status quo. Our customers want better service and services… give it to them!

Jan Marino is a social media and reinvention expert. She is also the author of “Take Back Your Career”. She understands the two key concepts that successful organizations have adopted in today’s market: personal branding and listening for client needs. Jan is also a keynote speaker and has appeared regularly on TV and radio. She’s worked with hundreds of clients including McDonald’s, The Northern Trust, Walt Disney Co., and Bank of America. Jan began her career as a receptionist and worked her way up to become a senior executive in the telecommunications and financial services industries. Contact Jan: jan.highgainco@gmail.com.