Google Demystified – The Google Search Engine is changing. Learn what’s new and what to do. A conversation with Avery Cohen

Find out how to change your SEO strategy.

• Learn what parts of SEO are still relevant

• Learn how the search engines are shifting

• Learn why engagement strategies are more important than ever

As Google changes so should your tactics for getting found on the Internet. Join Avery Cohen, President and Founder of Metrist Partners as he outlines what new steps to take for your 2012 SEO and digital marketing.

Avery Cohen, Founder and President of Metrist Partners, helps marketers use interactive media to gain actionable insights into customer needs. At Metrist Partners, Avery has helped companies rethink their brand experience, optimize web sites and troubleshoot drops in traffic or conversion rates on web sites.

Metrist Partners have developed expertise in web analytics, search engine optimization, search advertising, email marketing, test design and social media. Clients include Advertising Age, Crain’s Chicago Business, and Peapod.
The evening includes a tasting of organic, small batch, craft distilled single-grain white whiskeys, aged whiskeys, brandies, liqueurs and vodka complements of KOVAL Distillery. Lite supper is included.

Win a FABULOUS prize from 800-CEO-READ – The newest edition of The Hundred Best Business Books of All Time

Meet other committed entrepreneurs and small business owners through open mingling, personal introductions and small group breakout sessions.

Big Ooga is a socially responsible B2B organization devoted to raising happy, healthy companies. We stand for the ethical treatment of each other and the continuous growth and development of Chicago area entrepreneurs. Join us as a member and all First Tuesday events are Free!

Date: First Tuesday, February 7
Time: 6 – 8 pm
Place: Catalyst Ranch, 656 W. Randolph Street, Chicago, IL 60661
Why: Smart People, Great Information